A roadway near the US president's Palm Beach club is the latest addition to a growing list of assets bearing his name

A stretch of Southern Boulevard in Palm Beach has been renamed in honor of US President Donald Trump, with the president attending a ceremony marking the change.

The roadway runs between Palm Beach International Airport and Trump's Mar-a-Lago estate and is regularly used by the president during visits to the Florida resort. Under the change, the section will now be known as President Donald J. Trump Boulevard.

"When people see that the beautiful sign is all lit up at night and it says 'Donald J. Trump Boulevard,' they'll be filled with pride. Just pride," Trump said on Friday as he stood beside a new street sign at a ceremony in Palm Beach. "Not in me. Pride in our country."

The proposal initially faced resistance, but was ultimately approved last July as part of a broader bill covering multiple road renamings across Florida.

Supporters lined the route for the ceremony, while critics questioned the practice of naming public infrastructure after a sitting president, an honor typically reserved for former leaders.

The Palm Beach designation follows a series of moves since Trump returned to the White House last year that have attached his name to federal buildings and initiatives, drawing scrutiny in Washington. A group of US senators have introduced legislation to bar federal assets from being named after a sitting president, though the measure would not apply to state or local decisions.

The debate has also focused on changes involving major national institutions, including the addition of Trump's name to the John F. Kennedy Memorial Center for the Performing Arts, which has prompted legal challenges and public protests.

White House spokeswoman Liz Huston said earlier this month that the naming efforts reflect policy achievements rather than branding, citing initiatives such as the TrumpRx prescription drug website and noting that Washington, DC and the Hoover Dam were named after presidents while they were still in office.